Projects

DAN WOOG’S 06880 BLOG

Decemeber 2024 - Present

Objective:

Transform blog stories into engaging, curiosity-driven social media posts that build awareness, grow the audience, and drive meaningful traffic to the blog via link clicks.

Results:

  • Instagram followers grew from 3,160 to 4,320; Facebook from 441 to 524
  • Generated 4,200+ link clicks, a +161.9% increase from the previous 6 months
  • Total post views jumped from 42,000 to 721,900 (+1,343.8%)
  • Helped produce Reels with over 16,000 views
  • Collaborated with national and local brands like Westport/Weston YMCA, The Clubhouse, SweatHouz, Sweet Pea Bakery, and Samantha Sarelli (The Miss Globe USA)

(Across Instagram and Facebook)
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HOMES WITH HOPE, INC.

April 2025 - Present

Objective:

Support social media strategy to attract donors, volunteers, and community support while promoting services that address homelessness and food insecurity. Provide creative support for the annual fundraiser and after-school program.

Results:

  • Instagram follower growth from 1,700 to 1,913 in under two months (+6.6%)
  • Designed tri-fold brochures for the After School Academic Program (ASAP)
  • Created print and digital media for the 2025 Gather Round the Table Luncheon
  • Coordinated collaboration posts with partners like Westport Magazine, The Rise Project, GLDESIGN, and The Fresh Flower Bar
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WORKSHOP: BUILDING YOUR BRAND ONLINE THROUGH SOCIAL MEDIA

June 24, 2025

Delivered a live workshop at the Westport Library for local business owners and creatives, focused on practical strategies for organic audience growth, platform-specific engagement tactics, and optimizing social media presence without paid ads. Covered best practices for content strategy, brand voice, and audience targeting.

MAGIC FAIRY CANDLES

October 2024 - March 2025

Objective:

Reviewed and updated product descriptions, meta fields, and page titles for 35 products on Shopify to align with SEO best practices and target high-traffic keywords. The goal was to improve organic discoverability and drive more traffic and conversions for their online store.

Results:

  • Total clicks grew from 420 to 3,750 — a 792% increase over 6 months.
  • Total impressions rose from 7,530 to 137,000, a 1,720% boost in search visibility.
  • Improved average search position from 24.3 to 22.4 across all optimized product pages.
  • Individual product pages saw dramatic growth, including:

    • Adam & Eve Root: Clicks rose from 1 to 38, impressions from 85 to 2,350
    • New Moon Ritual Tea: Clicks rose from 0 to 14, impressions from 0 to 425
    • Chime Candle Holder: Clicks rose from 0 to 33, impressions from 0 to 3,892

Objective:

Create an interactive lead intake form to help users navigate Bellhop’s moving services more efficiently based on distance, size, and location.

BELLHOP MOVERS

October 2024

Results:

  • Developed a custom intake form on Heyflow that improved UX and streamlined lead qualification
  • Resulted in a more intuitive and conversion-friendly landing page experience