Projects

DAN WOOG’S 06880 BLOG

Decemeber 2024 - Present

Objective:

Transform blog stories into engaging, curiosity-driven social media posts that build awareness, grow the audience, and drive meaningful traffic to the blog via link clicks.

Results:

  • Instagram followers grew from 3,160 to 6,000; Facebook from 441 to 576
  • Generated 8,000+ link clicks, a 3.9x increase from YTD
  • Accumulated over 1,250,000 views across social media (YTD)
  • Helped produce Reels with over 16,000 views
  • Collaborated with national and local brands like Westport/Weston YMCA, The Clubhouse, SweatHouz, Sweet Pea Bakery, Dom Memo, The Westport Downtown Association, and Samantha Sarelli (The Miss Globe USA)

(Across Instagram and Facebook)
06880 Teen Template (Draft) (2) (1).png
image (4).jpg
18.png
16.png

HOMES WITH HOPE, INC.

April 2025 - Present

Objective:

Support social media strategy to attract donors, volunteers, and community support while promoting services that address homelessness and food insecurity. Provide creative support for the annual fundraiser and after-school program.

Results:

  • Instagram follower growth from 1,700 to 2,000 in one quarter.
  • Designed tri-fold brochures for the After School Academic Program (ASAP)
  • Created print and digital media for the 2025 Gather Round the Table Luncheon, Stand up for Homes with Hope, Slice of Saugatuck
  • Coordinated collaboration posts with partners like CT Bites, Westport Magazine, The Rise Project, GLDESIGN, and The Fresh Flower Bar
2.png
1.png
videlerphotography0019 (1).jpg
Volunteer Appreciation Post 529.png
Rise Projects Designer Shoutout (1).png
videlerphotography0025 (1).jpg
videlerphotography0080 (1).jpg

WORKSHOP: BUILDING YOUR BRAND ONLINE THROUGH SOCIAL MEDIA

June 24, 2025

Delivered a live workshop at the Westport Library for local business owners and creatives, focused on practical strategies for organic audience growth, platform-specific engagement tactics, and optimizing social media presence without paid ads. Covered best practices for content strategy, brand voice, and audience targeting.

SRS Denver - 1st Annual Cancer Benefit

July 2025

Objective:

Support SRS Denver in raising awareness and attendance for a last-minute charity concert, with proceeds benefiting a local musician recently diagnosed with cancer.

Results:

With under 48 hours' notice and a budget below $200, I launched a Meta ad campaign that delivered 72,000+ impressions in less than two weeks at a $2.79 CPM. Strategic audience targeting and compelling creative maximized reach and brand awareness with minimal spend.

MAGIC FAIRY CANDLES

October 2024 - March 2025

Objective:

Reviewed and updated product descriptions, meta fields, and page titles for 35 products on Shopify to align with SEO best practices and target high-traffic keywords. The goal was to improve organic discoverability and drive more traffic and conversions for their online store.

Results:

  • Total clicks grew from 420 to 3,750 — a 792% increase over 6 months.
  • Total impressions rose from 7,530 to 137,000, a 1,720% boost in search visibility.
  • Improved average search position from 24.3 to 22.4 across all optimized product pages.
  • Individual product pages saw dramatic growth, including:

    • Adam & Eve Root: Clicks rose from 1 to 38, impressions from 85 to 2,350
    • New Moon Ritual Tea: Clicks rose from 0 to 14, impressions from 0 to 425
    • Chime Candle Holder: Clicks rose from 0 to 33, impressions from 0 to 3,892

Objective:

Create an interactive lead intake form to help users navigate Bellhop’s moving services more efficiently based on distance, size, and location.

BELLHOP MOVERS

October 2024

Results:

  • Developed a custom intake form on Heyflow that improved UX and streamlined lead qualification
  • Resulted in a more intuitive and conversion-friendly landing page experience